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ARO provides support services for the development of all your hotel projects.
From conception to the greeting of your first guests.

  • Hotel groups
  • Construction groups
  • Investment funds
  • Family offices
  • Independent owners


Whether for economy, luxury or lifestyle hotels, our mission is to coordinate all the partners of a project, bringing the different operational, marketing, digital and technical solutions together.

So as to provide :

  • the final customer with a coherent experience before, during and after their stay.
  • the hotel operator with a unique identity to stand out from their competitors, thus driving increased non-intermediated revenue.
  • the shareholders with optimized profitability of their investments.


ARO spans the whole value chain, from conception to the opening of your hotel.

  • Monitoring projects and concepts in France and worldwide
  • Carrying out market research and business plans
  • Providing needs analysis and setting out hotel programming
  • Supporting conception and reviewing architectural plans
  • Appointing business experts
  • Implementing the customer journey and experience
  • Designing and implementing the techno/digital environment
  • Coordinating the different construction and development stages
  • Recruiting the top management
  • Managing preopening and opening stages



After obtaining his MBA degree in Hospitality Management, and acquiring 10 years of experience in all sectors of hotel management, César Lassarat specialized in the support of project conception and project management.

He founded ARO in 2018, a company providing support services to field specialists involved in the construction, renovation and creation of new hotels and brands.

Experience in project management :

Our portfolio

Our portfolio

In 2016, César Lassarat was assigned by a family office to transform their office building into a four-star hotel. Located in the revitalized Parisian 10th district, Le Grand Quartier will open in 2019. This haven of tranquillity is organized around a central garden, and includes a hotel, a café, meeting rooms, a shop and a rooftop.

  • Trend trip in European capitals
  • Definition of Sleep/Eat&Drink/ Work&Meet programs
  • Realization of the BP project
  • Coordination of all team members involved in the project
  • Support of project conception and follow-up
  • Participation in the concept definition, the creation and the positioning of the brand
  • Design of a dematerialised customer journey

News & Events

ARO relocated in New York City to attend the Skift Global Forum and learn more about the latest 
    innovative concepts.

ARO relocated in New York City to attend the Skift Global Forum and learn more about the latest innovative concepts.

« Skift Global Forum is the premier travel conference focused on the top marketers, strategists, and technologists in the industry – the people creating and defining the future of travel. Skift carefully curates topics and speakers for this two day conference in order to inspire our fellow professionals in travel about the business and creative potential of world’s largest industry. »
ARO - Pitaya l’Agence and ARO worked closely together on the ambitious project called Hotel Brand 
    by ARO x Pitaya.

Pitaya l’Agence and ARO worked closely together on the ambitious project called Hotel Brand by ARO x Pitaya.

ARO - Trend trip to Portland.

Trend trip to Portland.

ARO - Opening of Le Grand Quartier in Paris.

Opening of Le Grand Quartier in Paris.

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Legal Notice


Domain name :

SAS with a capital of 5,000 euros
Company Number : 84240324800011 - RCS : LISIEUX - NAF : 7022Z
Intra-Community VAT : FR 80 842 403 248

Publication Director : César Lassarat
Web communication manager : César Lassarat


511 Chemin des Parquets
14600 Fourneville

Website design

BDSA L'Agence
63 Quai George V
76600 Le Havre
Phone : 0235192116
Website :


The website is hosted by :
2 rue Kellermann
59100 Roubaix – France


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511 Chemin des Parquets
14600 Fourneville


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