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ARO & YOU

ARO provides support services for the development of all your hotel projects.
From conception to the greeting of your first guests.

  • Hotel groups
  • Construction groups
  • Investment funds
  • Family offices
  • Independent owners

Our
mission

Whether for economy, luxury or lifestyle hotels, our mission is to coordinate all the partners of a project, bringing the different operational, marketing, digital and technical solutions together.

So as to provide :

  • the final customer with a coherent experience before, during and after their stay.
  • the hotel operator with a unique identity to stand out from their competitors, thus driving increased non-intermediated revenue.
  • the shareholders with optimized profitability of their investments.

Our
expertise

ARO spans the whole value chain, from conception to the opening of your hotel.

  • Monitoring projects and concepts in France and worldwide
  • Carrying out market research and business plans
  • Providing needs analysis and setting out hotel programming
  • Supporting conception and reviewing architectural plans
  • Appointing business experts
  • Implementing the customer journey and experience
  • Designing and implementing the techno/digital environment
  • Coordinating the different construction and development stages
  • Recruiting the top management
  • Managing preopening and opening stages

About
us

About
us

After obtaining his MBA degree in Hospitality Management, and acquiring 10 years of experience in all sectors of hotel management, César Lassarat specialized in the support of project conception and project management.

He founded ARO in 2018, a company providing support services to field specialists involved in the construction, renovation and creation of new hotels and brands.

Experience in project management :

Our portfolio

Our portfolio

In 2016, César Lassarat was assigned by a family office to transform their office building into a four-star hotel. Located in the revitalized Parisian 10th district, Le Grand Quartier will open in 2019. This haven of tranquillity is organized around a central garden, and includes a hotel, a café, meeting rooms, a shop and a rooftop.

  • Trend trip in European capitals
  • Definition of Sleep/Eat&Drink/ Work&Meet programs
  • Realization of the BP project
  • Coordination of all team members involved in the project
  • Support of project conception and follow-up
  • Participation in the concept definition, the creation and the positioning of the brand
  • Design of a dematerialised customer journey

News & Events

ARO relocated in New York City to attend the Skift Global Forum and learn more about the latest 
    innovative concepts.
september
2018

ARO relocated in New York City to attend the Skift Global Forum and learn more about the latest innovative concepts.

« Skift Global Forum is the premier travel conference focused on the top marketers, strategists, and technologists in the industry – the people creating and defining the future of travel. Skift carefully curates topics and speakers for this two day conference in order to inspire our fellow professionals in travel about the business and creative potential of world’s largest industry. »
ARO - Pitaya l’Agence and ARO worked closely together on the ambitious project called Hotel Brand 
    by ARO x Pitaya.
october
2018

Pitaya l’Agence and ARO worked closely together on the ambitious project called Hotel Brand by ARO x Pitaya.

ARO - Trend trip to Portland.
january
2019

Trend trip to Portland.

ARO - Opening of Le Grand Quartier in Paris.
may
2019

Opening of Le Grand Quartier in Paris.

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All data collected through this form is stored in a file saved by ARO (the website publisher) for the purpose of communication, information or reply to an inquiry made by you. No personal data will be sold or passed on to third parties. In compliance with the French “Loi informatique et libertés” (Data Privacy Act), you have the right to view or change your personal data by contacting the publishing director of this website: Mr César Lassarat.

Legal Notice

Publisher

Domain name : www.aro-project.com

ARO
SAS with a capital of 5,000 euros
Company Number : 84240324800011 - RCS : LISIEUX - NAF : 7022Z
Intra-Community VAT : FR 80 842 403 248

Publication Director : César Lassarat
Web communication manager : César Lassarat

Domiciliation

511 Chemin des Parquets
14600 Fourneville

Website design

BDSA L'Agence
63 Quai George V
76600 Le Havre
Phone : 0235192116
Website : www.bdsa-lagence.com

Host

The website www.ARO.com is hosted by :
OVH
2 rue Kellermann
59100 Roubaix – France

Convention

By accessing this site, you agree to be bound by the terms and conditions of this Agreement. ARO strives to ensure the accuracy and updating of the content available on this site and reserves the right, at any time, to modify, temporarily or permanently interrupt all or part of the site, without having to inform you in advance. ARO makes every effort to provide users with information and / or tools available and verified, but can not be held responsible for errors, lack of availability of information and / or the presence of viruses on its site.

Intellectual property

The site and all of its elements are subject to applicable intellectual property laws (copyright, trademarks, designs) and are protected as such. The site and all its elements including but not limited to (architecture, graphic charter, texts, photographs, illustrations, software, images, animated sequences, sound elements, etc ...) are the property of ARO or third parties having authorized ARO to use them and / or exploit. All rights of reproduction, representation and adaptation are reserved, including for downloadable documents and iconographic and photographic representations. Consequently and in application of the provisions of the Intellectual Property Code, the legislative and regulatory provisions of all countries and international conventions, any reproduction, representation, adaptation or alteration of all or part of the Site or its elements, by any means, on any medium whatsoever and for any purpose whatsoever, not expressly previously authorized in writing by ARO, would be unlawful and would constitute an offense of counterfeiting punishable by criminal penalties.

Protection of personal data

The data collected on the site come only from the voluntary registration by visitors of their personal data. They are intended for purely internal use and are only accessible to those responsible for processing the application within ARO. They are not the subject of any communication, assignment or disclosure to third parties.

ARO keeps the personal data collected on the site for a maximum period of two years, from which this data is totally erased.

In accordance with the amended law n ° 78-17 of January 6, 1978 relating to computers, files and freedoms, everyone has the right to access, rectify, oppose and delete data concerning them which can be exercised at any time by contacting :

ARO
511 Chemin des Parquets
14600 Fourneville

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Hypertext links

The site may contain links to other sites owned by third parties. These links do not constitute in any way an approval, a validation, a membership of ARO to the content of these sites or an association of ARO with the administrators, authors or hosts of these sites. ARO does not edit or control the sources, contents or links on these sites, therefore can not be held responsible for the content, operation and access to these sites or any damage or loss, proven or alleged , consecutive or in connection with the use of information, services or data available on these sites. The creation of hypertext links to the site can only be done with the prior written authorization of ARO. ARO declines all responsibility for the content of third party sites that are linked to its website.

Miscellaneous

These terms of use constitute the entire agreement between ARO and the user of the site. You may also be subject to additional terms of use specific to certain sections that will be communicated to you when you access these sections. These terms of use and the relationship between ARO and users will be subject to French law and any dispute that could not find a transactional outcome will be brought before the competent courts of Paris.